The second most exciting part of producing a book or DVD is having the barcode and ISBN 
placed on the cover. Up until then, the cover art, DVD and everything else doesn’t feel like a real product.
As soon as we had the UPC on the back of the DVD slip cover for Introduction to Off-Camera Strobe Flash Photography, the product looked complete. It felt real.
For all the years I worked at Aztec Shops, California State University, San Diego’s book store in the receiving department, I wondered how someone figured out how to secure an ISBN, UPC and all of the selling information necessary to make a book or DVD “sellable”. Now I know, as I have been part of producing quite a few DVDs and very soon a book.
The thrill is almost palpable. Of course, the most exciting part of this is when sales start rolling in. That is when I know the product actually has life.
You can pre-order the DVD at a hefty discount right now. Once it becomes available on Amazon and in stores, the price will go to regular retail.
I can’t wait!