It’s a funny thing when you’re searching the web about yourself, sometime things show up that you don’t expect. Case in point – David Boyne posted about my towing a tire up College Ave in Carlsbad. His perspective was far funnier than anything I’ve written about it, so I’ll defer to his blog post.
I always wondered if I made an impression on people driving by. I know I had some impact, as my web traffic increased on the days I towed with my banner. Having a way to gauge advertising against actual traffic is one of the most important data points for advertisers. Also, some people honked as they passed.
When I was towing opposing traffic, I could see that about 80% of the people in the facing me looked at me for at least a beat if not longer. That’s exactly what I wanted to happen. The sign paid off!